From humble beginnings to a creative powerhouse, redhotblue is widely known for their radical thinking and strategic approach to marketing and design which has earned them the Australian Enterprise Awards title of ‘Best Creative Marketing Agency 2024’.
The team, led by Director Jody Euler, said that they were humbled by the recent award win that highlighted their extensive contributions and leadership of the industry over the past 26 years to everyone from small regional businesses through to multi-national organisations.
“We’re beyond grateful to have not only been nominated but having been awarded this incredible title. We truly love what we do, and I couldn’t be prouder of the team I’ve built around me who are the backbone of my business,” said Jody Euler, Director of redhotblue.
One of the standouts against the other nominees was redhotblue’s approach to their work which considers more than just outcomes and primarily focuses on building relationships and staying true to their values-based business model.
“We don’t shy away from honesty and bravery. While that is not always the easy road to take, it has really set us apart from others in the industry and gained us a solid reputation for high standards. It’s a highly competitive space and I have watched several businesses unable to withstand the landscape.
Especially in today’s digital world, the difference in what we offer is our custom and unique approach to our client journey. We get very deep in understanding their goals on a personal level, but also walk them through ideas that they wouldn’t have considered or thought of without us – we offer far more than the usual cookie-cutter approach,” she said.
Over the past 26 years, redhotblue has helped a range of clients, including not-for-profits, government agencies (Mackay Region Chamber of Commerce, Queensland Police, Central West Hospital and Health), numerous public health services (see Domestic Violence campaign–featured), professional services from consultants to lawyers and architects, fashion and cosmetic industries, hospitality, engineering, mining and heavy industry, shopping centres, retailers, political campaigns, and everything in between.
Redhotblue has proudly gained the recognition of several prestigious awards over the years, including the more recent Creative Agency of the Year 2023 [Central Queensland] and believed that the industry had advanced by removing the barrier of locality which had expanded their service area and positioned them amongst agencies in major cities.
“When I first opened my doors in 1997, my clients were all word-of-mouth and walk-ins. We are now lucky to have the opportunity to work with clients around the world,” she said.
“This has really changed and progressed the way we operate and opened a whole new world of possibilities for our industry. We’re beyond excited for what the future holds!”