Whitsunday operators attended the Australian Tourism Exchange (ATE) trade event in Sydney last week.
There was a total of 11 local businesses spruiking the region to over 500 global buyers in a bustling arena which saw many tourism representatives interacting with up to 70 potential customers each day.
“It’s just like speed dating!” said Julie Telford from Red Cat Adventures.
“You get back-to-back 15-minute appointments and quite often you are selling the region before you sell your own business.
“We all went there as a team, and it was great to meet lots of new faces as well as see some familiar ones.”
The trade show was held at the Sydney’s International Convention and Exhibition Centre and was the first completely carbon neutral event of its type.
This was also the first event since COVID where buyers and sellers were able to meet face to face.
“Being able to meet in the flesh instead of over a computer screen is so much more personal and builds so much more rapport,” said Julie.
“Tourism Australia did a fantastic job, and it was great to see tourism get back on track.”
Also in attendance were Daydream Island Resort and Living Reef, Discovery Parks, Explore Whitsundays Sailing Adventures, Hamilton Island and qualia, InterContinental Hayman Island Resort, Cruise Whitsundays, Mirage Whitsundays, Ocean Rafting, SeaLink Whitsundays and Whitsunday Coast Airport.
Next year’s event will be held in the Gold Coast.
The Whitsunday contingent at the 2022 ATE in Sydney
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