Thursday, March 21, 2024


Mackay and Whitsunday Life

Mackay Isaac, Yours 2 Discover New tourism Campaign Launches

Mackay Isaac Tourism (MIT) unveiled a new destination events marketing campaign ‘Yours 2 Discover’ to align with the region's exciting and diverse events calendar.

The campaign which will run from 29 February to 29 June 2024 is designed to entice the youth market, families, couples and empty nesters to have a getaway, enjoy our events and stay a little longer to explore the region's natural gems.

Mackay Isaac Tourism Chief Executive Officer Al Grundy said that with the amazing array of events on offer, now is the time to block out your calendar for a Mackay Isaac event plus a holiday.

“We are urging travellers to forget the southern winter and hustle of the city and plan a holiday in the Mackay Isaac Region. From coral reef adventures of the Great Barrier Reef to scenic flight experiences admiring the majestic landscapes of the Peak Range National Park,” Mr Grundy said.

Yours 2 Discover will run across various media platforms (YouTube, catch-up TV, Facebook, Instagram, radio and television), maximising its reach to audiences across Australia.

Nebo Rodeo, Saint Lawrence Wetlands Weekend and Mackay Festival of Arts are some of the events that are being featured in the 2024 events calendar.

Mackay Regional Council Director Planning, Growth and Sustainability, Aletta Nugent said Council was very excited to see a campaign that highlighted our iconic annual events and the events that were attracted to the Mackay Isaac Region.

“Our 2023/24 Invest Mackay Events and Conference Attraction Program alone has secured 35 events for our region, covering everything from national-level wakeboarding and skateboarding competitions to music festivals, yacht races and everything in between,” Ms Nugent said.

“And, of course, we have some iconic winter festival events like Daly Bay Illuminate and Wisely Wine and Food Day that have strong appeal to weekend travellers and visiting families,” she said.

“These events are drawcards in their own right, but when marketed collectively, they allow visitors to create some truly original and memorable itineraries.”

Isaac Regional Council Mayor Anne Baker said the region has been steadily etching a name for itself on the national and global tourism map.

“We have worked in step with our communities and stakeholders whether it is through St Lawrence Wetlands Weekend, Nebo Rodeo or the Clermont Historical Centre, to make the Mackay Isaac region a sought-after destination,” Mayor Baker said.

“Our picturesque scenery serves as a major drawcard for any organiser or traveller, promising an unforgettable experience on the road less travelled.

“By showcasing our region’s stunning attractions alongside our diverse events, we aim to entice holidaymakers to extend their stay and soak in all that the region has to offer.”

L-R: Mackay Isaac Tourism Interim CEO Jeff Stuart-Harris, Mackay Isaac Tourism Chief Executive Officer Al Grundy, Mackay Regional Council Director Planning, Growth and Sustainability, Aletta Nugent launched MIT’s new tourism campaign at the Mackay Botanic Gardens

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