February 5, 2026

Moving The Industry Forward

One of the great things about tourism in the Whitsundays is that our operators are always looking for ways to do things better. Right across the region, local businesses are investing in their people, building skills and backing strong leadership to keep the industry moving forward for both locals and visitors. 

Out on the water, Portland Roads Sailing the Whitsundays is working towards B Corp Certification, lifting standards around accountability, transparency and the way the business operates, from its team and suppliers through to its community impact. 

Iconic Whitsunday Adventures has marked an important milestone, with Lady Enid operating with an all female crew for the first time. Recent skipper and deckhand promotions highlight the growing opportunities for women and career progression in marine tourism. 

Eco Barge Clean Seas Inc. is also building capability, rolling out new core crew training and expanding its marine debris recycling program. It’s practical, hands-on work that’s delivering real environmental results for the Whitsundays. 

On land, Driftwood Tours has been sharpening its guiding skills, attending the 6th Savannah Guide Field School in Kununurra. The experience has brought new ideas, knowledge and confidence back to guiding here in The Whitsundays. 

Whitsunday Transit is actively recruiting new bus drivers, with a focus on increasing female representation in the transport industry. Magnums Accommodation Airlie Beach continues to back its team through regular training, refreshed procedures and internal promotions, including a long-term team member stepping into a senior management role. 

A big shout out to the local operators investing in their teams and doing the work that keeps tourism strong in the Whitsundays.