Ocean Rafting has added another accolade to its impressive collection, taking home Gold in the Best Marketing category at this year’s Whitsunday Tourism Awards.
The win marks yet another milestone for the long-standing family-owned business, which has been showcasing the beauty of the Whitsundays and Great Barrier Reef for more than 25 years. Over that time, Ocean Rafting has become a multi-award-winning operator at local, state, and national levels, recognised for excellence, innovation, and sustainability in tourism.
Nathan Fleming, Sales and Marketing Captain for Ocean Rafting, expressed pride in the achievement.
“We couldn’t be prouder to receive this award,” he said.
“Jan and Pete Claxton, along with their sons Cole and Kerr, have been the heart and soul of Ocean Rafting for more than two and a half decades. Their passion, dedication, and love for showcasing the Whitsundays to the world have built this iconic brand — and having this stunning region as our backdrop makes it all the more special.”
Ocean Rafting’s winning formula lies in its combination of adventure, authenticity, and environmental care.
The company’s eco-certified tours take small groups on exhilarating journeys to remote snorkelling sites and beaches around Whitehaven Beach and the Great Barrier Reef, offering guests an unforgettable experience that balances excitement with education.
“What truly makes us shine is our people — a passionate team of locals and Master Reef Guides who share their knowledge and love for the reef every day,” said Nathan Fleming.
“Our custom-built vessels allow guests to access remote snorkelling sites and beaches that others simply can’t reach, delivering a one-of-a-kind experience that’s both exhilarating and educational.”
In addition to its ongoing conservation and eco-tourism initiatives, Ocean Rafting recently expanded its operations by acquiring Hamilton Island Water sports from the Harvey family on July 1, 2025, a move that extends its reach across the Whitsundays.
The team expressed gratitude to their staff, industry partners, and the local community for their continued support over nearly three decades.
Reflecting on this year’s refreshed awards format, Ocean Rafting praised the approach for celebrating a broader mix of local operators.
“The new format was a fantastic opportunity to shine a light on some of the hidden gems in the Whitsundays — operators who may not always have the resources or time to put together award submissions,” they noted.
“It brought a fresh energy and new vibe to the event, allowing a wider mix of local businesses to be recognised and celebrated.”
With its latest Gold win, Ocean Rafting continues to set the standard for excellence in tourism marketing, adventure, and sustainability.
Photo credit: R Jean Photography
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