Start Here – Collect $200 Later

There are a lot of new businesses popping up around Mackay at the moment (woot!). People backing themselves, starting something new + giving it a crack – so this one’s for you. Whether it’s your first or your 21st business, there’s always something new to learn.

If I had to start my marketing from scratch tomorrow, I wouldn’t overcomplicate it. I’d come back to a few simple things that get you that starting momentum – without making life harder than it needs to be.

First - I’d get really clear on what I do, who it’s for + how I want to be seen. That includes who you want to help, what your point of difference is (why should I choose you over someone else) + your brand (how you want people to see + remember you). This doesn’t need to be perfect, but it does need thought out – the clearer + more consistent you are from the start, the easier everything else becomes. If you can’t explain what you do simply, and your brand doesn’t reflect that, your marketing is going to feel WAY harder than it needs to be.

Second - I’d pick one place to show up + kick butt at it. You don’t need to be everywhere, and trying to be usually means you end up being seen nowhere. Choose the marketing activity or platform your target market is already using + focus your energy there. Once you feel like you’re getting traction, then add in the next logical one. You can build out a full strategy over time, but at the start, this is more than enough.

Third - I’d make sure there’s a clear next step. If someone sees your content or meets you at a networking gig + thinks, “This sounds pretty cool,” what should they do next? Follow you, send a message, make a booking? If you don’t guide people, they’ll move on. A simple yet clear “call to action” makes it easy for someone to take your preferred next step while they’re interested.

Starting a business is a big step, but your marketing doesn’t need to be complicated. Keep it simple, back yourself + get out there – the Mackay business community is watching (and quietly cheering you on!).

‍