Tourism Whitsundays new brand campaign, Naturally Iconic, is now in full swing. Built around the pillars of our unique natural icons and regional diversity, the campaign positions The Whitsundays as a destination that offers much more than beautiful backdrops.
Created in collaboration with Simple (Adelaide) and dentsu Queensland, the campaign captures everything that makes The Whitsundays unforgettable - from reef to rainforest, island escapes to mainland adventures. It’s fresh, vibrant, and already gaining strong traction across key markets.
Rolling out across digital, social, out-of-home and broadcast channels, Naturally Iconic has already drawn national media attention, so we’ve been excited to see this campaign resonating so widely.
A huge thanks to our partners who’ve supported this journey - especially the 16 operators who joined the campaign’s buy-in opportunity. Their involvement has enabled extra media amplification through bespoke placements that showcase their unique experiences.
Naturally Iconic is a major step in our long-term strategy to grow visitation and deepen connections with The Whitsundays. We’ll be sharing more soon – but in the meantime, please see some of our favourite placements out there in the wild!
Contributed by Tourism Whitsundays
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