With the Easter long weekend now behind us, we saw a slight dip in occupancy compared to last year’s long weekend. That said, the school holidays held up well, thanks to the smart calendar block where many took just three days of leave for a well-earned break. It’s been great to see that flow-on effect continue to boost visitation across the region as the holidays wind down.
This week the team has been in Brisbane to represent The Whitsundays at ATE25, the 45th edition of the Australian Tourism Exchange. It’s the biggest event on the tourism industry calendar and a fantastic chance for us to connect with global buyers, promote our region and keep The Whitsundays front of mind on the international stage.
We also participated in the ATE25 Media Program, including International Media Marketplace. We met one-on-one with international media and also hosted a group of journalists here in the region to experience the very best of The Whitsundays first-hand.
And finally, for the most exciting part - this week we began rolling out our new brand platform developed in collaboration with our branding agency, members and key stakeholders. Alongside this, we're launching a fresh marketing campaign designed to drive even more visitors across May, June and July. We’re confident it’ll create a real buzz and shine an even brighter spotlight on our slice of paradise.
Contributed by Tim Booth, CEO Tourism Whitsundays
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