Independently Owned, Locally Grown, Community Loved
Behind every successful creative agency are businesses willing to take a leap, back a vision, and commit to building something meaningful. Real Conversations puts the spotlight on those businesses sharing, in their own words, how strategic branding and marketing have shaped their growth. In today’s fast-moving, high-pressure business environment, good intentions alone aren’t enough. Real impact comes from clear strategy, practical skills and training that translates into the real world. That’s where Shiift has built its reputation. Led by Judy Porter, whose background in behavioural psychology is matched by extensive real-world leadership experience, Shiift delivers a powerful blend of insight and application, understanding not just what people do, but why they do it. Despite strong results and a growing track record, the team recognised there was a broader audience they hadn’t yet reached. To unlock that next stage of growth, they made the decision to revisit their brand and marketing approach, engaging redhotblue for a focused strategy and marketing workshop. What followed was more than a refinement. It sparked clarity, challenged assumptions and opened up new ways of thinking, creating momentum and genuine excitement for the new chapter. We spoke with Director Judy Porter of Shiift, about that journey. What clarity did you gain through the strategy and marketing workshop delivered by redhotblue, that you didn’t have before? We recognised our messaging lacked clarity and our offering hadn’t been refined into a focused suite of services. By trying to do everything, we risked confusing potential clients about where our true strengths lie. How would you describe your new brand in comparison to your old one? Now far more targeted. Where we once said “yes” to everything ultimately diluting our brand we’ve taken a more disciplined approach, focusing only on what we do best. This clarity has strengthened not only our positioning, but also how we communicate our value. Our core strength lies in equipping people with the skills and confidence to lead, manage, and work effectively with others—and by staying true to that, we deliver far greater impact. How has your approach to marketing shifted since refining your brand? Our marketing is now highly targeted across messaging, visuals, and tone. Where our social content once felt fragmented, it is now cohesive and recognisable each piece clearly identifiable as Shiift through its consistent use of colour, design, and language. What role does consistency now play across your marketing from digital to print collateral? A far greater role than before. Previously, our approach lacked consistency, and our tendency to continually “change things up” diluted our marketing. While I’m naturally driven to challenge the status quo and seek improvement, I’ve learned the value of discipline and consistency in building a strong brand. Safe to say, our marketing is now best left in expert hands - thank you team redhotblue.
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The countdown is on! The 2026 North Queensland Games are fast approaching, set to ignite the region over the May Day long weekend. Across the Greater Whitsunday region, families are feeling the pressure right now. The cost of living is hitting hard and many small businesses are doing it tough. Events like this matter as they bring people together and deliver benefits back into the community when it is needed. We know our region is full of sporting talent. You only have to look at our local clubs each week. Young athletes, volunteers and families all showing up and backing each other. The North Queensland Games gives people a platform – the chance to compete and be part of something bigger without leaving home. The North Queensland Sports Foundation has developed the Games around grassroot inclusive participation. Athletes of all ages and abilities can take part, build confidence and stay connected to sport. The real value of this event is in the connection it builds and the opportunities it creates across our community. The economic benefit of hosting is immediate. Previous North Queensland Games have brought thousands of athletes and visitors into the region. What this means is more people are in our town supporting local businesses and enjoying everything this beautiful region has to offer. But beyond the dollars, there is a bigger picture. The 2032 Brisbane Olympic Games are on the horizon and regional events like the North Queensland Games provide a pathway for our athletes to gain experience and exposure. More importantly, it gives belief that their Olympic journey can start right here. This is strengthened by Natalie Cook, who joins the 2026 North Queensland Games as an ambassador. Natalie competed in the North Queensland Games early in her sporting journey before going on to win an Olympic gold medal in volleyball. Her story shows what is possible when local opportunity meets hard work and community support. The same can be said about Liam Paro, our homegrown former boxing world champion. Liam returns to the North Queensland Games as an Ambassador as well this year, a decade on from cutting his teeth as an amateur boxer as a teenager. Over the long weekend we will see volunteers pitch in, local clubs work together, friends and families cheering from the sidelines. The shared experience is what makes our region stronger and more connected. When community shows up, we build confidence in our people and we show the rest of North Queensland what our region can do. That is the legacy we build together.
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Mackay will soon go undercover in black tie, taking on a glamourous mission for a greater cause. At the 2026 Mackay Mayor’s Charity Ball on Saturday, May 2nd, guests will step into a world worthy of a Bond title sequence, where elegance meets purpose, glamour shakes and stirs, and every glass raised carries meaning beyond the four walls. Hosted at the Mackay Entertainment & Convention Centre, the evening embraces a Casino Royale–inspired theme, transforming the venue into a landscape of glamour, mystery and celebration. Doors to the foyer and halls open at 6.30pm, inviting guests to dress in black tie or Bond-inspired style for a night designed to dazzle. This year’s ball will raise vital funds for The Salvation Army Family Violence Service and The Neighbourhood Community Hub’s Food Diversion Program. Salvation Army State Manager of Family Violence Programs, Hannah Stephen, highlighted the ongoing importance of community-led fundraising support, particularly through events such as the Mayor’s Charity Ball. “Time and again, the local community have stepped up to offer support for victim survivors of family violence, and to strongly stand by the fact that violence is not okay… And that's very reflective of the support that we've received from the Mayor's Charity Ball.” “The funds we receive from the event specifically support victim survivors of family violence, including women and children.” “We’re very fortunate to be the beneficiary last year, and we’re also very grateful to continue into this financial year.” She said the impact of the funding is already being seen in frontline services across Mackay. “Through the funds raised last year, we’ve been able to recruit a therapeutic practitioner for Mackay. “The community support from the Mayor’s Charity Ball helps us go that extra mile to provide essentials like food supplies, clothing, transport, and therapeutic supports for those in need.” “These supports are absolutely essential for women and children escaping family violence and stepping into healing and recovery.” Adding an extra layer of intrigue to the evening, guests can take part in an interactive “Assassin” mission game. Participants can purchase $100 mission cards revealing classified clues about the identity of a hidden assassin in the room, gathering intelligence before submitting their final guess. One successful sleuth will crack the case and win a generous Paradise Phuket Holiday Package. Guests will enjoy a three-course gala dinner, accompanied by beer, wine and soft drinks throughout the evening, alongside live entertainment from Brisbane-based band Beccy & The Jets. The energy is expected to rise even further under the hosting of Australia’s much-loved comedian Dave O'Neil, who will take the stage as MC for the night. O’Neil brings a career spanning more than three decades to the event, firmly established as one of Australia’s most recognisable and enduring comedic voices. With an extensive list of television and media credits including Spicks and Specks, Fisk, Utopia and appearances on The Project, he has built a reputation for sharp wit delivered with a relaxed, conversational style that consistently connects with audiences. Returning to regional Queensland, O’Neil said he always enjoys performing in the north, praising both the atmosphere and the audiences. “I’ve done a lot of gigs in Far North Queensland and I always enjoy the crowd.” As MC, guests can expect humour grounded in everyday life, timely observations and spontaneous crowd interaction. “I’ll talk a lot about parenting… some topical stuff, stuff going on in the world and in the region,” he said. “I like to get involved… interact with the crowd, and have a whole lot of fun.” Beyond the stage, the evening will feature live and silent auctions, casino-style fundraising games, raffles, prize draws, and dancing to close the night in style. The Mackay Mayor’s Charity Ball continues to stand as one of the region’s signature fundraising events, where sophistication meets generosity, and where a single evening helps create lasting impact across the community. Tickets can be purchased via the MECC or ticketsearch.com with sales ending Wednesday 22 April at 12pm.
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Access to reliable maternity services has long been a concern across regional Queensland, and for communities like Mackay, any step toward strengthening the local health workforce is a welcome one. The State Government’s new Midwifery Clinical Facilitator Program promises to do just that, creating leadership roles for experienced midwives while boosting the number of graduates entering the system. With Mackay included among the Hospital and Health Services set to benefit, the initiative has the potential to make a real difference where it matters most: on the ground. The reality is clear. Demand for midwives is rising, and regional areas are feeling the strain more than anywhere else. Workforce shortages, combined with an ageing cohort nearing retirement, mean that without intervention, access to maternity care could become increasingly stretched. Minister for Health and Ambulance Services Tim Nicholls did not shy away from the challenge. “Our Workforce Gap Analysis made clear that without targeted action, Queensland will face worsening shortfalls in key frontline and maternity roles like midwifery, particularly in regional and rural communities,” Minister Nicholls said. “After Labor neglected healthcare in the regions for a decade, the Crisafulli Government is restoring health services where you need them by delivering practical solutions to grow our own workforce, support our existing students and clinicians, and ensure Queensland families can access safe and high-quality health care, including maternity care, closer to home.” For Mackay, the key will be ensuring this program translates into tangible, lasting improvements. Training more midwives locally is only part of the solution — retaining them is just as critical. If done well, this initiative could help secure the future of maternity care in the region, ensuring families don’t have to travel far from home during one of life’s most important moments.
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Council is stepping up its sustainability leadership, unveiling a comprehensive draft Environmental Sustainability Strategy that delivers real, future focused action. From expanding the urban tree canopy and managing natural environmental assets, to strengthening climate resilience, cutting carbon emissions and transforming waste management, the strategy lays out a clear roadmap to secure a cleaner, greener future for the region. Council is inviting community members to have their say on the draft Environmental Sustainability Strategy 2026-2031, which sets the direction for how council will advance environmental sustainability over the next five years. Mayor Greg Williamson said sustainability was about meeting the needs of today without compromising the future of our children and grandchildren. “As a council, we have a responsibility to lead by example and this Sustainability Strategy sets out how we will continue to do just that,” Mayor Williamson said. “We will work with other branches of government and local industry and stakeholders to advance regional sustainability, but we also have key actions around improving energy management at council and reducing emissions from our vehicle fleet and assets,” he said. “There are also exciting advances being made in the waste management space. “We are investigating environmentally safe opportunities to turn waste into energy to reduce landfill reliance and opportunities to reduce materials currently going to landfill. “Together, by embracing environmental, social and governance (ESG) best practices, we can ensure that the region we pass on is as environmentally rich, economically strong and socially connected as the one we enjoy today.” Sustainability Strategic Advisory Committee (SSAC) co-chair Cr Alison Jones said the strategy built on previous sustainability initiatives and outlined how council would embed sustainable practices across its operations, planning, infrastructure and service delivery. “It also addresses the need to adapt to climate change pressures so that we can build a region that is resilient and able to respond to natural hazards like bushfires, coastal hazards, heatwaves, storms and flooding,” Cr Jones said. SSAC co-chair Cr Peter Sheedy said the strategy reflected council’s ongoing commitment to protecting the amazing natural assets and hero experiences our region was known for. “Mackay’s natural environment is one of our greatest assets, especially when it comes to tourism and liveability, and this strategy lays out a clear pathway to ensure we value, protect and enhance it,” Cr Sheedy said. “There are key actions that involve working with regional partners in restoring high value ecosystems and natural areas and we are committed to continuing our existing initiatives like urban greening and our free plant giveaways,” he said. “Of course, we are also asking the community to share their ideas and insights so the final strategy reflects local priorities and aspirations.” The strategy is centred around five strategic pillars that will guide council’s priorities from 2026 to 2031: Embrace sustainability leadership as an organisation Protect and restore the natural environment and coast Enhance climate change adaptation and resilience Use resources wisely and cut emissions Strengthen community wellbeing and sustainability. Implementation will be delivered annually through key initiatives and supported by a five-year action plan to monitor progress and ensure accountability. The draft strategy is now available for public comment, and council is encouraging residents, businesses and community groups to provide feedback. Consultation is open until Sunday, May 10, 2026 at 11.59pm. Council is committed to protecting and restoring areas of natural environment with plantings and free plant giveaways. Photo supplied
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A symbol of friendship between two communities has begun to bloom in Japan, marking another chapter in the long-standing relationship between Mackay Regional Council and its sister city, Matsuura. Mayor of Mackay Regional Council Greg Williamson said it was special to see the cherry blossom tree, planted during a council visit in 2019, beginning to flower in the Sister Park in Matsuura. “It was wonderful to receive this photo today showing the Cherry Blossom tree in our Sister Park in Matsuura beginning to bloom,” Mayor Williamson said. “This special tree was planted during our 2019 visit to Matsuura as part of the 30th anniversary celebrations as a symbol of the strong and enduring friendship between our two communities.” In Japanese culture, cherry blossoms are widely known for their cultural significance, often symbolising renewal, hope and the beauty of new beginnings. Mayor Williamson said seeing the first blossoms appear was a meaningful reminder of the connection shared between the two regions. “Seeing the first blossoms appear is a lovely reminder of the connection between Mackay and our sister city of Matsuura,” he said. “Our sister city relationships are incredibly important in strengthening cultural understanding, friendship and future opportunities between our regions.” Pic of flowers) - The cherry blossoms are blooming in Matsuura, symbolising renewal and the enduring sister-city partnership with Mackay. Pics of people) - Mayor Greg Williamson pictured during his visit in 2019 to Matsuura as part of the 30th anniversary celebrations. Photo source: Mayor Greg Williamson
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For many people experiencing homelessness, the hardest part of the day is when night falls. With limited safe places to sleep, vulnerable individuals often face long, uncertain nights outdoors. Safe Sleep Mackay hopes to change that reality through the introduction of Safe Sleep Buses, an initiative designed to provide temporary overnight refuge for people sleeping rough in the region. The buses will offer a safe and secure space where individuals can rest for the night, giving them dignity, protection and a small but meaningful step toward stability. Organisers say the initiative is built around compassion and practical support, recognising that while the buses are not a permanent solution, they can provide vital relief for those in immediate need. Community support has been central to bringing the project to life. “It can only exist because of the community. It’s a community bus and we couldn’t do it without that support,” said Safe Sleep Mackay representative Lisa Jamieson. Before the buses begin operating on the streets, organisers are working to ensure everything functions properly for those who will rely on the service. “We want to test every pod and make sure everything works under full conditions before it goes out on the streets.” Ensuring the buses can operate sustainably will also require ongoing community backing. “We want people to know it’s not a one-off. We want this to be sustainable. “There is no such thing as free sleep, so that ongoing support is very much needed.” That spirit of community support was recently on display during Safe Sleep Mackay’s first ever Bosses on Buses fundraiser, held on the 27th March, and proved to be a major success. Eleven local business leaders spent a night either sleeping in a pod on the bus or on the cold concrete outside in a show of support, raising funds and awareness for the project and helping generate more than $21,300 toward the operational costs of the buses. “We were very excited to raise over $21,000,” Ms Jamieson said. The event also highlighted the reality that homelessness can affect anyone. “It’s important to know that homelessness could happen to anyone. People see it in their everyday lives, whether its friends experiencing it, or seeing it around the community.” For the leaders who took part, the experience was a way to raise funds, whilst humbly experiencing a night away from a warm bed, and their regular day-to-day lives at home. “Stepping up to be on the bus was one way they could do something to make a difference, and the support we’ve received from local businesses and the community is just incredible.” As preparations continue and community support grows, organisers hope the Safe Sleep Buses will soon begin offering a safe place to rest for those who need it most. Plans are already underway for next year’s Bosses on Buses event as the community continues to rally behind the initiative. To donate, or to find out more, visit www.safesleepmackay.com.au
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A much-loved Northern Beaches landmark could be entering a period of transition, with discussions emerging around a potential multimillion-dollar residential and hotel development on the iconic coastal site. Perched high above Mackay’s northern beaches, the Eimeo Pub has long been a cornerstone of the local community, known for its sweeping ocean views, relaxed atmosphere and unpretentious hospitality. The news has sparked strong emotion across the region, with many locals expressing disappointment, sadness and concern at the prospect of change for a venue that’s carried character in the region for decades. At the same time, it has also prompted broader discussion about growth, heritage and the future of iconic coastal sites. In a statement, a representative for the Stayte family acknowledged the deep personal and community ties connected to the property, which has remained part of the family’s story for generations. The statement read: “On behalf of the Stayte family, we acknowledge the deep history and meaning this property has held for us and this community over generations. Our family’s connection to the land started in 1932, when Lavinia Walters/Drisscol first purchased the property. “The current Pub was built in 1954 by Lavinia, a pioneering woman whose determination and vision helped shape not only our family’s future, but also the early development of this neighbourhood. She then sold it in 1955, only to buy it back in 1960 and put the property into Joan Stayte’s ownership, her daughter. “For decades, this destination has stood as a place of resilience, memories, and moments of significance. Holding the property within our family for so long has been a source of immense pride. “While it is never easy to say goodbye to a place so full of personal history, we approach this next chapter with optimism. Lavinia believed Eimeo should always have a public house accessible to locals and visitors. We believe the new residential/hotel development will honour the spirit of progress that Lavinia embodied; while contributing positively to the community she helped pioneer. “We look forward to seeing the site evolve into beautiful new homes that embrace the stunning ocean views, continuing a legacy of growth, connection, and opportunity for future generations.” While it is believed the pub will remain open for now, uncertainty remains around when, or if, the proposed plans will progress. Adding historical context to the site’s significance, local historian Doug Peterson has long documented the rich story of the Northern Beaches, including the evolution of Eimeo and its surrounding communities. Last year he compiled his research into a book tracing the hotel’s origins, early ownership and colourful past, including its former skating rink, which now forms part of the venue’s function space. His accounts also capture vivid snapshots of earlier days in the area, from mango-lined streets along Mango Avenue to colourful stories of publicans and beachside life that reflect how different, yet familiar, the region once was. As conversations around the site’s future continue, the community finds itself divided between reflection and acceptance, with many expressing both heartfelt nostalgia and cautious curiosity about what may come next for one of the Northern Beaches’ most recognisable landmarks. 1: A much-loved coastal landmark with deep roots dating back to 1932 is now facing potential redevelopment, marking a shift from its heritage past toward a new residential and hotel future that has sparked both reflection and debate. Photo credit: Hannah McNamara & Eimeo Pacific Hotel 2: A moment in time. Image source: Doug Peterson 3: An artist’s impression of what the new development could look like. Sourced: Mackay Regional Council
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Shocking new data has revealed the impact the Albanese Labor Government’s disastrous energy policies are having on local families. According to the Australian Energy Regulator, 37,122 households in Queensland were unable to pay their power bills over the period of October to December 2025. Since Labor was elected in 2022, an additional 18,732 households have recorded hardship: this represents a staggering 102 per cent increase from when the Coalition was in office. Nationally, 230,000 households are in energy distress, which is an increase of nearly 70 per cent in just 3.5 years and the highest level of hardship on record. Shadow Minister for Energy and Emissions Reduction, Dan Tehan, said the federal government’s energy policies had failed to deliver affordable energy. “Under Labor, power bills are up nearly 40 per cent because the government has chosen to rip the guts out of our energy system,” Mr Tehan said. “A lack of baseload power and sufficient supply is pushing up prices; that is showing up as higher prices every time Australians open their power bill. Prime Minister Anthony Albanese promised to cut power bills by $275, but Australian households have not seen that promised reduction.” Federal Member for Dawson, Andrew Willcox, said the energy crisis was heaping pressure on local households. “With inflation and interest rates rising as well as power bills, my office has been inundated with locals telling me they’re at breaking point. It’s heartbreaking,” Mr Willcox said. “Behind this new data are people in our community who are really struggling to make ends meet, yet all they get from the federal government are broken promises.” As the Shadow Assistant Minister for Manufacturing and Sovereign Capability, Mr Willcox said the current energy crisis is creating a multiplied effect for major industrial users who are already struggling to keep their factories operational. "The current fuel crisis is a stark reminder of why national sovereignty is vital: yet this Labor government fails to recognise the danger or take the necessary action to protect our independence. “We have already seen the car industry disintegrate and now manufacturing across many other sectors is at risk; we must prioritise being a self-sufficient nation that makes our own products here in Australia. “I’ll keep fighting for a more stable, reliable energy grid that puts the needs of Australians first, not one-size-fits-all mandates and targets that we can’t practically achieve.” Contributed with thanks to the office of Federal Member for Dawson Andrew Willcox Federal Member for Dawson, Andrew Willcox, says that record energy hardship is impacting thousands of Queensland households and businesses. Photo supplied
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Member for Whitsunday Amanda Camm has highlighted the important work of the Mackay Area Fish Stocking Association, praising the organisation’s role in supporting local waterways, education and recreational fishing across the region. Ms Camm said the volunteer-run group plays a vital but often unseen role in maintaining fish stocks and supporting community events such as the upcoming sooty grunter competition. She acknowledged the organisation’s strong community contribution, particularly through education and volunteer involvement. “They certainly play an important role right across the community,” she said. Ms Camm said the association’s work supports both environmental outcomes and recreational fishing opportunities, with fish stocking helping to maintain healthy populations in local dams and waterways. “Because of the recreational nature in which people love to get out and go fishing… when it’s too windy out there on the water, you want to be able to go fishing on the dam,” she said. She also emphasised the reliance on volunteers and community support to continue operations. “Organisations like this are run completely by volunteers,” she said. “Through their fundraising efforts, through their corporate donations and the sponsorships they receive, they’re able to produce stock that fill our dams across our community and our region.” The Mackay Area Fish Stocking Association continues its volunteer hatchery work, breeding sooty grunter and barramundi to support local fishing and upcoming competitions. Volunteer Stephen Gibbs said the group is currently operating with a small team, but remains committed to maintaining fish stocks for the region. “We are a purely volunteer group that is dedicated to improving the fish stocks around the five, particularly in the dams, for the fishermen,” he said. He says daily work at the hatchery involves feeding, cleaning and maintaining fish until they are ready for release. “Basically, there’s been three of us who have been running with the hatchery for the last few months.” Mr Gibbs said the organisation is always seeking additional volunteers to support its work. The association also works with local schools, including St Patrick’s College and Holy Spirit College, to educate students about aquaculture and fish production. The INDT21st World Sooty Championships will be hosted by the Mackay Area Fish Stocking Assoc Inc. at Eungella Dam via Mackay during the May Day weekend from 2nd May to 3rd May 2026. “It’s always very popular,” he said. The association continues to play a key role in supporting recreational fishing across the Mackay region, with volunteers helping ensure healthy fish stocks for both current and future generations. Member for Whitsunday Amanda Camm visited the Mackay Area Fish Stocking Association Inc to highlight the important role of volunteers in supporting local fish stocks, waterways and recreational fishing across the region. Photo credit: Hannah McNamara
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The Northern Beaches Community Hub is continuing to take shape, with construction reaching a significant milestone as structural steel is now being installed on site. Director of Infrastructure and Operations Simon Taylor said the project is progressing steadily, with the building now visibly forming after months of groundwork. “What you’ll see next is the building’s beginning to take shape,” he said. Mr Taylor said the development will include a range of flexible community spaces designed to support local groups and activities, including the opportunity for a future café operator. “The community areas that will be available to book up, and a cafe that we would love to see somebody come and run for us in the future.” He said the design includes an underground car park, a large multi-use community space, and additional rooms to support a variety of uses. “There’ll be lots of opportunities for groups to come in and use the building that’ll be available here.” Facilities will include dedicated community rooms, outdoor change rooms, a wet room for arts and craft activities, and a large divisible meeting space that can be separated into two rooms or used as one larger venue. The hub will also connect to the nearby library via a walkway, with the library building to be constructed above the community spaces. Mr Taylor said the project marks an important milestone for the region and a step forward in delivering a long-anticipated community asset. “We’ve got a really good milestone underway right now with the structural steel, and we’re pressing ahead for completion at Christmas.” A project update also confirmed Stage 1B of the Northern Beaches Community Hub is now progressing, with the superstructure for building one nearing completion. Residents are beginning to see the scale and layout of the development take shape. Stage 1B will deliver a modern library, flexible community rooms, a town square, courtyard, café space, undercover parking and customer service facilities designed to support the growing population for decades to come. The project is jointly funded by the Australian Government and Mackay Regional Council, including $6.5 million for Stage 1A and $15 million through the Growing Regions Program Round 1 for Stage 1B. Once complete, the Northern Beaches Community Hub is expected to become a central gathering place for events, services and community connection across the rapidly growing coastal corridor. The Northern Beaches Community Hub is progressing steadily with structural steel now in place, with construction on track for completion by Christmas. Photo source: Mackay Regional Council
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A young girl lost her beloved stuffie, Strawberry, in Caneland Central mall this week, but the pair was later reunited thanks to some eagle-eyed locals and a post on Facebook. After the loss of the big cuddly cat toy, the little girl’s mum reached out to Mackay residents on a Facebook community board, putting out a plea to anyone who might have seen it. “If your child is taking care of Strawberry currently, I will give them some money to go out and purchase a new toy cat so our daughter can have her baby back.” She kindly wrote. “She has been crying everyday asking for her to come home. She has to be somewhere.” Thanks to some eagle-eyed locals, Strawberry was located. Somehow, the cat had been collected and donated to a charity shop – even wearing the same dress she had been lost in. The grateful mum headed straight out to retrieve the toy, before reaching out again to thank all the helpers for bringing Strawberry home. Commenters celebrated the toy’s return. “Oh just imagine the story little Strawberry could tell about her adventure!” NJ wrote. “So glad you got her back.” A cuddly toy was retrieved from a charity shop after going missing last Wednesday.
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4) Richard Champion with Jimmy Barnes
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The Whitsundays are eagerly anticipating the 2026 Show Ball, set to shine with its charming “Pretty in the Paddock” theme. The event will feature a range of fantastic raffle prizes, so be sure to secure your tickets via the QR code. The event will feature special entertainment courtesy of Amber Lawrence and Shaun Diver. Amber is a 6-time Golden Guitar winner who has been nominated for 2 ARIA awards and Shaun is a well-known and much-loved local artist. In addition to brilliant entertainment, the event will feature delightful catering with a decilous array of canapes served throughout the evening by the professional team at Aquava Boutqiue Catering. Drinks available in the ticket price include a popular selection of spirits, beer and wine. In addition, a select range of cocktails will be available for purchase. So that you too can do your bit for the environment, you can purchase reusable drinkware. All funds raised go back to our local Showgrounds. The Showgrounds is a not- for-profit association who have a team of volunteers (many of whom have worked tirelessly for many years) to ensure that we can keep the facility maintained and operational for the local/regional community to share for events and gatherings. It has been the hub of our community for over 113 years and we would love to see it passed onto the next generation to continue to operate for the same purpose! Tickets can also be purchased online or at the door on the night. WHAT: 2026 Show Ball – Pretty in the Paddock WHEN: Saturday 23 May, 6pm WHERE: Proserpine Showgrounds Dress Code: Formal/Pretty
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There’s something quietly special about Oscar, a gentle soul with a story that speaks to resilience, patience, and the transformative power of kindness. At approximately three years old, this domestic short hair has already lived a life many pets thankfully never experience. Oscar spent his early years navigating the uncertainty of the streets, relying on instinct to survive. When he was eventually found injured, it marked a turning point — his first step toward safety, care, and the possibility of a better life. Now, in a secure environment, Oscar is slowly learning to trust. It’s a process that doesn’t happen overnight, but with each passing day, glimpses of his true personality are shining through. Beneath his cautious exterior is a sweet and slightly goofy companion, just waiting for the right person to give him the time and space he needs to fully blossom. Oscar would thrive in a calm, quiet home — ideally with an individual or couple who understand that trust is earned, not rushed. While he’s not suited to a home with children, and his compatibility with other pets is still unknown, he has enormous potential to become a deeply loyal companion in the right setting. With a full belly, a soft place to rest, and a patient hand, Oscar is beginning to realise he no longer needs to live behind emotional walls. What he needs now is someone willing to continue that journey with him. Oscar has been desexed, vaccinated, and microchipped, and is ready to find the place he can finally call home. Adoption fee: $190 Please contact Bowen Collinsville Pet Rescue Inc for more details
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An Australian comedy icon is set to perform at the Proserpine Entertainment Centre on Wednesday 13 May. Luke Kidgell is a witty humourist known for his viral crowd-work interactions that have infamously fostered some fairly unusual yet hilarious encounters in the past. Despite not having much control over his impulsive thoughts, Luke insists that deep down he means well and this year he is on a mission to prove it. After extensive touring across the US, Canada, New Zealand and Europe – Luke is returning home with his brand-new show – Good Intentions. You may have seen him on the internet – now it’s time to see him in real life. Luke promises – he really does have good intentions. Performance Warnings: This performance may contain adult themes and coarse language. Head to the Proserpine Entertainment Centre website to purchase tickets. WHAT: Luke Kidgell – Good Intentions WHEN: Wednesday, 13 May, 7.30pm to 9pm WHERE: Proserpine Entertainment Centre
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Airlie Beach Hotel: Andy Mammers (7pm – 10pm) KCs: Retro Joe (from 8pm) Sorrento: Kaeden McCarthy (4pm – 7pm) Grandview Hotel: Michael Hayes (from 8pm) Saturday 18 April Airlie Beach Hotel: Whispering Jack (2pm – 5.30pm) Airlie Beach Hotel: Andy Mammers (7pm – 10pm) KCs: Matty Black (from 8pm) Coral Sea Marina Resort: DJ Dan Ahri (2pm – 6pm) Grandview Hotel: DJ Night (from 8pm) Sorrento: Josiah Samuel (4pm – 7pm) Sunday 19 April Airlie Beach Hotel: Whispering Jack (2pm – 5.30pm) Airlie Beach Hotel: Paul Fergus Morris (6.30pm – 9.30pm) Coral Sea Marina Resort: Noah Davis (2pm – 6pm) KCs: Josiah (from 8pm) Grandview Hotel: Ronny Croker (1pm – 5pm) Sorrento: Simo Briley (1pm – 5pm) Monday 20 April Sorrento: Will Heta (4pm – 7pm) KCs: Paul Fergus (from 8pm) Tuesday 21 April Sorrento: Will Heta (4pm – 7pm) KCs: Paul Fergus (from 8pm) Wednesday 22 April Sorrento: Will Heta (4pm – 7pm) KCs: Jason Bull (from 8pm) Thursday 23 April Airlie Beach Hotel: Aaron Saxon (6.30-9.30pm) Sorrento: Lucy Rose (4pm – 7pm) KCs: Cam Cusack (from 8pm)
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The Whitsundays will host a Parabench Development Competition as part of the 2026 North Queensland Games Organised by the Whitsunday Weightlifting Club Event held Saturday 2 May at St Catherine’s Catholic College, starting 10am Open to all abilities, with a focus on introducing para powerlifting in a supportive environment Parabench is part of Powerlifting Australia and supports strength development and competition pathways for athletes with lower limb disabilities
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ADHD is often misunderstood as simply inattention or lack of effort, but it is a neurodevelopmental condition affecting attention, impulse control, and energy regulation Awareness has increased, especially among adults receiving late diagnoses after recognising lifelong patterns Social media has helped share experiences but has also sparked debate about overdiagnosis and oversimplification ADHD is both underdiagnosed and historically biased in diagnosis, particularly affecting girls and inattentive presentations
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Emily O’Brien is collecting personal stories, memories, and photos linked to traditional Queenslander homes for a self-published book Project was inspired after learning the history of a relocated heritage home in Massie, Southern Downs Focus is on preserving everyday, lived experiences rather than just architectural history Aims to capture emotional connections, family memories, and generational stories tied to these homes
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Bowen venue, 360 On the Hill, will celebrate its first anniversary on 2 May from 6pm, marking a year of delivering a modern, relaxed dining experience with quality food, friendly service and stunning views. The milestone event promises a laid-back, cocktail-style evening, complete with sunset views, live music, drinks and nibbles. Guests will be welcomed with a glass of sparkling on arrival, followed by a selection of cocktail-style bites and access to a full bar — making it the perfect way to toast a successful first year. WHAT: 360 On the Hill 1 Year Anniversary WHEN: Saturday 2 May, 6pm WHERE: 360 On the Hill, Bowen
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Whitsunday Regional Council is proposing changes to short-term accommodation (STA) rules to improve regulation across the region Aim is to balance tourism growth with protecting residential amenity and neighbourhood harmony Changes focus on how STA properties operate, complementing existing planning scheme rules on where they can be located Clearer exemptions for certain accommodation types that already meet regulations or have minimal impact
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Whitsunday Regional Council will begin final upgrades to the Bicentennial Boardwalk on 27 April, running until late June Works cover the section between Lagoon and Coral Sea Resort, including widening and new durable decking Aim is to improve safety, accessibility, and reduce long-term maintenance costs Boardwalk will be fully closed during construction, with detours via Mazlin Street and Hillcrest Avenue Reduced parking at Broadwater Avenue until early May
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