Bowen Tourism and Business is celebrating after being nominated in two categories at the inaugural Whitsunday Business Awards, marking another major milestone for the organisation that has long championed the region’s visitor economy.

The organisation will be vying for Community Champion and Customer Service Champion, two categories that recognise outstanding service.  The categories highlight local businesses making a genuine impact in the Whitsundays and celebrating those who consistently go above and beyond to deliver outstanding customer experiences.

For Bowen Tourism and Business, the nominations reflect not only its frontline work in welcoming visitors but also its wider role in promoting the Whitsundays as a whole.

Manager Leanne Abernethy said the organisation was thrilled to be recognised in the first year of the awards program.

“We are very pleased to be in the running in two categories at the Whitsunday Business Awards,” she said.

“Every member of our team, including staff and our dedicated volunteers, is proud of the role we play in championing the entire Whitsundays region.

“We pride ourselves on exceptional customer service and our welcoming hospitality. We aim to make every visitor feel like a guest in our home and we provide them with information of hidden gems in the entire region to assist in planning their trip.”

The nominations follow a string of achievements for Bowen Tourism and Business. The team won the Customer Service Award at last year’s Tourism Whitsunday Awards, was named Visitor Information Centre of the Year at the 2025 Queensland Information Centre Conference, and this year saw its volunteers take home Bronze at the Queensland Tourism Awards.

Leanne said having the new awards established specifically to acknowledge local business excellence makes the recognition even more meaningful.

“We are very pleased that these awards have been introduced, giving every business in our region the chance to celebrate success,” she said.

“The awards night is also an excellent networking opportunity.”

Bowen Tourism and Business attributes much of its success to the people who greet visitors every day. The organisation’s volunteers remain at the heart of its operations, offering what Leanne describes as “country hospitality that is second-to-none.” Their dedication, paired with strong marketing efforts and recent accolades, has contributed to a record number of visitors to the Bowen Visitor Information Centre this year.

The centre also plays a vital economic role in the region, stocking an extensive range of locally made products and souvenirs that support businesses right throughout the Whitsundays.

Beyond this, the centre is busier than ever, welcoming more than 1000 visitors every week.

Among the centre’s most popular offerings is its famous mango sorbet, made from 100 per cent natural Kensington Pride mangoes grown in Bowen, provides an authentic taste of the region to travellers and locals alike.

As the awards night approaches, Bowen Tourism and Business express their gratitude to those who support its work year-round. Leanne thanked the volunteer committee and the Whitsunday Regional Council for its ongoing financial support.

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Bowen Tourism and Business team members - Leanne Abernethy, Glenn Womal, Melissa Beuzeville, Trudy Starkey, Cindy Tonks, Kate Mackie. Photo supplied

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Airlie Beach Hotel employee Orry Ferguson has been nominated for the Rising Star: Employee, Apprentice or Trainee category in this year’s Whitsunday Business Awards, earning recognition for his exceptional dedication, leadership, and rapid professional growth.

Known for his maturity and commitment well beyond his years, Orry has built a strong reputation within the hospitality industry. While balancing a demanding 50-hour work week, newlywed life, and the responsibilities of homeownership, he consistently brings energy, focus, and professionalism to his role.

Within the Airlie Beach Hotel team, Orry has become a natural leader. He is described as someone who supports his peers, encourages training and development, and upholds high standards of safety and service. At just 22 years old, Orry is a standout contributor, bringing forward thoughtful solutions, driving operational improvements, and inspiring younger team members with his ambition and work ethic. His journey reflects not only personal growth but also a meaningful impact on the venue’s culture and performance.

Orry has also made a positive impact beyond the venue, particularly through work with PCYC students completing work experience placements. His own progression from entry-level staff member to a leadership role has become an inspiring and relatable example for young people exploring hospitality careers.

He has set his sights on becoming a Venue Manager and is actively working toward that goal through AVC’s advanced development program. His confidence continues to grow, and he’s now making mature, strategic decisions that reflect leadership readiness.

Despite limited spare time, he remains active in the local community, often engaging with events and tourism initiatives alongside his wife. Those who have mentored him describe him as level-headed, empathetic, and resilient, with a strong future ahead.

His nomination highlights not only his achievements, but the standard he is setting for the next generation of hospitality professionals.

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Whitsunday Law has been named a finalist in the Business Leader of the Year category at the inaugural Whitsunday Business Awards, marking a significant achievement for the local firm. Director of Whitsunday Law Kellee Fogg says the nomination reflects the strength of the entire team and the firm’s longstanding commitment to delivering practical, community-focused legal services across the region.

This nomination adds to a history of professional contribution and service, including Rotary’s Pride of Workmanship Award in 2010. The firm also takes great pride in its consistently high client satisfaction and referral rates, which Kellee says is their proudest indicator of their work.

Kellee said the nomination is deeply meaningful to the entire team at Whitsunday Law.

“We are honoured and delighted to be nominated,” she said.

“This recognition reflects the dedication of our entire team to delivering efficient, practical, and outcome-focused legal services to our community.

“Being acknowledged by our peers and clients in the Whitsundays affirms our mission to provide timely, real-world solutions with professionalism and care.”

Kellee added that the nomination feels particularly significant as it comes in the inaugural year of the awards.

“The Whitsunday Business Awards celebrate local enterprise and community impact, and being part of the first cohort underscores our longstanding commitment to the region. It is both a privilege and a responsibility to help set the standard for excellence these awards will represent into the future.”

Whitsunday Law is known for its broad range of services delivered under one roof, including conveyancing, leasing, commercial and business transactions, wills and estates, family law (property matters), criminal and traffic law representation, and debt recovery and litigation. The firm’s solutions-driven approach prioritises clarity, early risk identification and efficient resolution, with clients gaining direct access to solicitors throughout their matter.

Kellee said these qualities, combined with deep local knowledge and experience across Queensland, help the firm stand out. “Clients receive timely answers and direct access to our solicitors, ensuring momentum on matters from start to finish.”

Many may not know that Whitsunday Law regularly assists clients at short notice, with fast turnaround times and a modern, agile approach that blends metropolitan-level efficiency with the accessibility of a regional firm. Their commercial and leasing expertise spans multiple industries, and many client relationships stretch across numerous property purchases, transactions and business changes.

“We extend heartfelt thanks to our incredible clients, our dedicated Whitsunday Law team and our supportive local community,” Kellee said.

As anticipation builds for the awards celebration, Kellee says the nomination is a welcome reminder of what matters most in business.

“We’re proud to call the Whitsundays home, and we look forward to continuing to grow with our region. This nomination is a reminder that integrity, community connection and genuine care still matter—and we’re grateful to be recognised alongside so many wonderful local businesses and other nominees.”

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Frangipani Cleaning Services is celebrating a major milestone this year, earning a coveted nomination in the 2025 Whitsunday Business Awards.

Frangipani Cleaning Services is nominated in two categories at the inaugural Business awards, Trailblazing Young Entrepreneur and Customer Service Champion. The recognition marks an exciting moment for the locally owned company, which has built its reputation on reliability, care and a commitment to excellence.

Owner of the business Mariah Dean said she was “absolutely thrilled” to be nominated, describing the honour as a reflection of the dedication, pride and behind every home, office and commercial space they service.

Frangipani has become known for the qualities that set it apart: meticulous attention to detail, consistent communication, and a warm, personal approach that has earned long-term trust across the Whitsundays. Each service is tailored to the client, and every property is treated with the same care as if it were their own.

Alongside day-to-day operations, the business is also committed to continual improvement. The business regularly invests in upgraded products, new industry techniques and more efficient systems to ensure they deliver cleaning of the highest standard.

As a proudly local business, Frangipani Cleaning Services supports local suppliers wherever possible and remains focused on quality over quantity — an approach their clients say they notice in every clean.

Frangipani Cleaning Services will join fellow finalists at the Whitsunday Business Awards ceremony later this year, celebrating a sector that continues to strengthen, innovate and champion local excellence.

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Mariah Dean from Frangipani Cleaning Services. Photo sourced: Facebook

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The OG Hogs Breath is celebrating a major milestone after earning a nomination for Customer Service Champion of the Year at the very first Whitsunday Business Awards.

Co-owners Jean-Paul (JP) Afflick and Adam Zakharoff say it’s the first nomination the restaurant has achieved since they took over.

“We’re honestly stoked. The whole team has worked hard to turn things around, and being recognised for our service means a lot. It’s a big pat on the back for everyone,” said JP.

The team says the nomination feels even more special because it comes during the inaugural year of the awards, which are dedicated to celebrating businesses across the region.

“Being part of the first year and representing Airlie with so many great local businesses make it feel extra special,” said JP.

Since Adam and JP took over, they have focused on reviving the venue’s original fun, warmth and community spirit, bringing a lively energy back through genuine hospitality, live music, great food and quirky touches like Floral Shirt Fridays. Their goal has been to reconnect the business with both locals and visitors while honouring its place in Australian hospitality history.

The team thanked their loyal customers, staff and the community for their support.

“Our locals, our staff, and everyone who gave us a chance when we took over. The support has been huge and we’re grateful for it every day.”

With momentum building, Hogs Breath in Airlie says this nomination is just the beginning of what they hope will be many more good times ahead.

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Tassal’s Proserpine Prawn Farm has been named a nominee in the Community Champion category in the inaugural Whitsunday Business Awards.

General Manager Grant Purdon from Tassal said the nomination carries special meaning, reflecting both the team’s values and their commitment to the Whitsundays. They said the Proserpine operation represents far more than seafood production, describing it as a business built on creating shared value for the region through innovation, community care, and environmental responsibility.

Grant added that the nomination, acknowledges their long-term vision for sustainability and their role as a responsible neighbour and contributor to the regional economy.

Being part of the first-ever Whitsunday Business Awards has added to the sense of pride among staff. The team said they see the awards as an important opportunity to highlight the region’s resilience and innovation, and feel honoured to be included in the event’s inaugural year.

Tassal believes its standout qualities come from blending world-class aquaculture with genuine community connection. Over the past year, the business has invested nearly $40,000 into initiatives supporting sport, culture, conservation, and community wellbeing. Their contributions range from supporting elite junior swimmers at the Cannonvale Cannons Swimming Club, to supplying prawns for Club Outrigger Whitsunday’s regatta, to assisting the Whitsunday Turtle Rescue Centre with turtle rehabilitation.

The farm also emphasises the importance of listening to the community. Through Community Advisory Groups, Tassal maintains open dialogue with neighbours and stakeholders to ensure its operations align with both regulatory expectations and the values of those living nearby.

The team hopes the region recognises that the farm is not only producing premium tiger prawns sustainably, but is also working to strengthen local employment, food security, and community partnerships. They highlight Tassal’s guiding “Five Ps" People, Planet, Product, Prosperity, and Principles of Governance.

These principles guide Tassal to produce healthy and accessible food, build strong communities, deliver economic results, and operate with integrity. They are also a framework for driving innovation, collaboration, and transparency, ensuring the long-term success of their operations, environment, and stakeholders.

At Proserpine, this approach includes hiring locally, refining farming methods to reduce environmental impacts, supporting regional suppliers, and contributing to local schools, sport, culture, and conservation programs.

The Proserpine prawn farm is not just about farming seafood. Tassal say it is about creating shared value for the Whitsundays, balancing innovation and growth with care for people, place, and planet.

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First-Year Awards, First-Time Nominees

First-time nominees Corrsafe Enterprises are genuinely honoured to be recognised in the Whitsunday Business Awards. The newly launched program celebrates a wide range of local businesses, many being acknowledged for the first time. Owner Garry Matthias shared how meaningful the nomination is, saying:

“It really does make the nomination even more special. The Whitsunday Business Awards are brand-new, and to be recognised in the very first year feels incredibly meaningful. It’s a moment in time - a chance to stand alongside other local businesses who are shaping the future of our region. Being part of the inaugural group sets a benchmark, and I’m proud that Corrsafe’s contribution to the Whitsundays has been recognised from day one.”

Garry says the nomination reflects the team’s long-term commitment:

“This recognition isn’t just about me, it reflects the years of hard work, resilience, and commitment that Corrsafe has poured into supporting local families, industry, and our region as a whole. Being acknowledged by our own community means more than words can capture, and I’m incredibly proud to stand alongside so many inspiring businesses shaping the future of the Whitsundays.”

Corrsafe’s nomination stems from its impact on regional safety training, bringing world-class, nationally recognised services to Bowen and eliminating the need for workers to travel long distances.

"With one of regional Queensland’s widest scopes of accredited training, on-demand safety services, and a culture built on trust, care, and practical support, Corrsafe has become the region’s most reliable and responsive safety partner. Under Garry Matthias’ leadership, the business delivers not just training—but confidence, capability, and genuine community impact."

Garry thanked local businesses, workers, families, and the Corrsafe team for their support over more than 25 years.

At its core, Corrsafe remains committed to one purpose: "keeping people safe so they can go home to their families."

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Aquatic Rush Whitsundays

In a region surrounded by some of the world’s most iconic waterways, water safety isn’t just a skill—it is an essential life requirement. That is why the nomination of Aquatic Rush Whitsundays for the Whitsundays Business Awards is so significant.

Aquatic Rush Whitsundays has become a cornerstone of community safety, aquatic education, and swimming development, shaping confident swimmers, skilled lifeguards, and highly trained instructors who strengthen the Whitsundays every single day.

Aquatic Rush Whitsundays delivers a comprehensive range of learn-to-swim classes, guiding participants from their very first splash as babies through to adult beginners seeking confidence, wellbeing, or essential water safety skills. Each program is carefully designed to meet swimmers where they are—nurturing trust, technique, and confidence from the earliest ages.

But the organisation’s impact goes far beyond foundational lessons. Aquatic Rush Whitsundays also provides coaching programs for swimmers of all levels, from fun-and-fitness squads to competitive pathways that support athletes striving for peak performance. Many swimmers trained under Aquatic Rush Whitsundays progress through regional and state pathways, with some advancing all the way to national-level competition, an achievement that highlights the quality, expertise, and passion behind the coaching team.

What further sets Aquatic Rush Whitsundays apart is its commitment to comprehensive water safety, lifeguard training, and teacher training. Participants learn real-life survival skills, future lifeguards receive professional and nationally recognised instruction, and trainee swim teachers develop the knowledge and confidence to deliver safe, effective aquatic programs across the region.

All these efforts are guided by the organisation’s core philosophy:
“Aquatic Rush Whitsundays – the gateway to a lifetime of aquatic fun and fitness.”
This tagline reflects not just what they teach, but the lasting relationship with water they inspire in every swimmer.

The nomination for the Whitsundays Business Awards recognises the expertise, dedication, and far-reaching community impact of Aquatic Rush Whitsundays. Their daily work embodies excellence, responsibility, and a genuine commitment to fostering a safer, healthier, and more confident community.

In a region defined by water, Aquatic Rush Whitsundays is defining what safety, skill, and opportunity truly mean—and that is why this nomination is not only well earned, but deeply meaningful.

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Small Business Hero

Option Insurance Brokers are beyond proud to have been nominated for the 2025 Whitsunday Business Awards’ Small Business Hero Award, with Managing Director, Doug O’Connor noting the nomination truly highlights the importance of small businesses within the region.

“We’re beyond excited about this nomination. As a family business, everything we do is centred around supporting people in our community. Being recognised locally tells us we’re on the right track, and it means a lot to us both,” enthused Doug and Jen O’Connor.

A locally owned, family-run brokerage, Option Insurance Brokers has earned the trust of the community through honesty, community visibility, and genuine care for each client’s induvial outcome.

“Our approach is personal, straightforward, and community focused. We take the time to explain cover properly, we’re easy to reach, and we stay involved through the entire process,” added Doug.

“There’s no call centre, no outsourcing, and no hidden agendas, just genuine support from people who live here too. We also spend a lot of time helping clients avoid underinsurance or gaps they didn’t realise they had. Those quiet wins don’t always get seen publicly, but they make a real difference to local families and small businesses.”

Doug and Jen hope to continue building strong connections within the shire, with the pair warmly thanking the community and other local businesses for putting their trust in Option Insurance Brokers.

“We’re grateful to be part of such a supportive region. We love calling the Whitsundays home, raising our family here, and building a business that contributes to the community in a positive way.”

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Small Business Hero

What started as a tiny two-reformer passion project in the midst of the pandemic has grown into a community. Principle Movements has evolved far beyond its early days, and now they're found themselves nominated for the 2025 Whitsunday Business Awards’ Small Business Hero Award. This is their very first nomination, and a special milestone for the small studio.

“We’re really grateful for this nomination. It’s a big milestone for us and a reflection of the incredible support we’ve had from our clients and the whole Whitsunday community,” said Director and Founder Ashleigh McDonald.

Principle Movements combines strong movement knowledge with a personal approach
across both group classes and Clinical Pilates. In clinical work, Principle Movements look closely at how each person moves — their patterns, strengths and goals — and tailor sessions around that. In group classes, the same principles apply: thoughtful programming, clear options, and instructors who understand how to support different bodies safely and effectively.

“Our clients know they’re walking into a space where they’re welcomed by name, supported at every stage of their journey, and guided by instructors who genuinely care,” added Ashleigh.

“People often see the reformers and the energy of the classes, but not the layers underneath — the movement reasoning, the programming, and the care that goes into every session. Despite our growth, the heart of the studio remains the same: an inclusive, calm space focused on supporting each persons ability and how their body moves.

“In 2025, we were able to bring a long-time dream to life by partnering with National Pilates to host instructor workshops here in North Queensland — something regional teachers often miss out on unless they travel far or join online. But even with this growth, our biggest strength remains our team of knowledgeable, caring instructors.

“Whether someone is injured, pregnant, new to exercise or chasing specific goals, we take the time to understand their body and help them move with confidence.”

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Customer Service Champion Award

Whitsunday Sailing Outrigger have been prestigiously nominated for the 2025 Whitsunday Business Awards’ Customer Service Champion Award, an achievement both Stephen and Michelle Lynes are beyond grateful to accept.

A decade ago, the Lynes’ celebrated sailing business placed as runner-up in the 2015 Whitsunday Tourism Awards, making this year’s nomination all the more exciting.

“As owners of Whitsunday Sailing Outrigger, we’re absolutely thrilled to be nominated for the Customer Service Champion award. This recognition means a great deal to us because genuine customer care sits at the heart of everything we do,” said Stephen and Michelle.

“Being part of the inaugural Whitsunday Business Awards makes this nomination even more meaningful. It celebrates the spirit, innovation, and resilience of businesses in our region, and we’re honoured to be recognised in this first-ever awards program!”

Whitsunday Sailing Outrigger currently operates as the only commercial Hawaiian-Style sailing outrigger canoe across the entire country, setting the business apart from competitors, and other tourism experiences in the area.

“We believe what sets us apart is the experience we offer: a truly unique Hawaiian-Style sailing outrigger canoe adventure in one of the world’s most beautiful marine environments,” added Stephen and Michelle.

“Our focus on genuine hospitality, exceptional customer service, and sharing the rich heritage of outrigger paddling has recently earned us the TripAdvisor Travellers’ Choice Award 2025 for excellence and consistent 5-star reviews.”

An adventurous expedition, Whitsunday Sailing Outrigger allows clients to experience the beauty of the shire up close and personal, and as a locally owned, family-run business, the Lynes’ continue to go above and beyond to ensure each client enjoys an unforgettable paddle out on the water.

“Ohana, the name of our sailing canoe, is a rare and authentic experience that blends culture, adventure, and connection to the ocean,” explained Stephen and Michelle.

Whitsunday Sailing Outrigger’s operate three tours a day, offering a two hour, or 1 and half hour trip, and they are perfect for anyone looking to experience Airlie Beach. Stephen and Michelle pride themselves on catering to suit varying holidayers, and remain committed to providing the best possible levels of tailored, personalised customer service, making the nomination for the Customer Service Champion Award a reputable achievement in itself.

“We would like to sincerely thank the Whitsunday Regional Council, Bendigo Bank, and the Whitsunday Chamber of Commerce & Industry for hosting these awards. It’s refreshing and deeply appreciated to see a program that encourages participation by offering free entry for local businesses,” Stephen and Michelle noted.

“We’re grateful to our community, our guests, and everyone who has supported us on this journey. We love sharing the magic of the Whitsundays aboard ‘Ohana, our sailing outrigger and look forward to continuing to showcase the region in a unique and meaningful way.”

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More Than Just 50 Years Of Care And Connection

Across the Whitsundays, certain businesses help define the region. They reflect resilience, pride, community spirit, and a commitment to looking after one another. Murroona Gardens stands among them as a nominee for the Best of the Whitsundays: Business of the Year 2025.

For more than fifty years, Murroona Gardens has been more than an aged care service. It has been a cornerstone of Bowen—a place where generations of families have found comfort, where locals have built careers, and where the values of trust, care, and community continue to guide every decision. Recognition in the Whitsunday Business Awards is a tribute to residents, families, staff, volunteers, local partners, and the broader community who have shaped Murroona Gardens into what it is today.

Murroona Gardens embodies the very essence of the Whitsunday Business of the Year: excellence in service, leadership in community, and commitment to sustainable growth. It strengthens Bowen socially and economically. As one of the region’s largest employers, it provides stable careers, supports local families, and ensures resources circulate within the community. Being a not-for-profit means every resource is reinvested locally, multiplying benefits and fostering growth within the region.

Strong relationships enrich everything Murroona Gardens does. Residents are supported to live each day with dignity, purpose, and connection. Families trust the team during life’s tender moments. Partnerships with local businesses, schools, health providers, and community organisations create a foundation for a stronger, more connected Whitsundays. Every collaboration reflects the best of what regional communities can achieve together.

Looking ahead, 2026 will bring one of the most significant developments in Murroona Gardens’ history with the construction of a new 24-bed dementia small house model home. This project will transform dementia care, create local jobs, support trades and suppliers, and further strengthen Bowen’s economic resilience. It is a development built for the Whitsundays, by the Whitsundays.

Murroona Gardens is also a national finalist in the Australian Training Awards for Small Employer of the Year, with winners to be announced on 5 December in Darwin. Representing the Whitsundays on a national stage demonstrates the strength, capability, and spirit of regional Queensland, showing that investment in people leads to remarkable outcomes.

The passion behind Murroona Gardens comes from the community. Every resident supported, every family walked alongside, and every staff member choosing a career there contributes to its heartbeat. Recognition in these awards reaffirms the commitment to making each day the best it can be for everyone in the care community.
Murroona Gardens continues to serve the Whitsundays with pride, representing the region on every stage.

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Garden Shack Whitsundays Nominated For Customer Service Champion

Garden Shack Whitsundays is celebrating its first-ever nomination in the inaugural Whitsunday Business Awards. Kat Williams has been nominated for Customer Service Champion, recognising her dedication and teamwork.

"It makes me feel appreciated and acknowledged for my efforts and the efforts of my fellow coworkers. It’s not just me that deserves this award,” Kat said.

The nomination is especially meaningful as Garden Shack Whitsundays has been operating for less than 18 months. The business, one of four ventures owned by the same team in the region, combines multiple services in one location. Since taking over the original Butterfly Effect nursery in May 2024, they have also introduced the Pool Shop Whitsundays as part of the Narellan Pools expansion.

Kat thanked her bosses, Kim and Robbie, along with Manager Maree and the Garden Shack team. “We all deserve this nomination as a team,” she said, highlighting the collaborative spirit driving the business’s impact in the community.

Aaron Murphy of Down To Earth Whitsunday nominated as Rising Star

Aaron Murphy of Down To Earth Whitsunday (DTEW) has been nominated for the Rising Star: Employee, Apprentice or Trainee award in the inaugural Whitsunday Business Awards. It is Aaron’s first recognition in a local awards program.

"I am very excited and grateful to be one of the nominees for the award,” Aaron said.

"I have been working hard all year and it feels good to be recognised for it among the other nominees. It makes me want to get better at my job and get more motivated as I go forward."

DTEW is known for its quality work across landscaping, concreting, construction, and fencing, with a strong team culture supporting learning and growth. Aaron highlighted the pride the team takes in every project and the variety of work they deliver.

He thanked the company for the opportunity to work and live in the region, noting that the nomination reflects both personal effort and the supportive, professional environment at DTEW.

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Yooribaya Cultural Experiences has been honoured with two major nominations in the 2025 Whitsunday Business Awards, recognised in both the Business Leader of the Year and Small Business Hero categories. For founder and cultural educator behind the family-run enterprise, the acknowledgement marks the first formal award recognition for the business.

While Yooribaya has long been celebrated informally through partnerships, collaborations, and community engagement, being nominated in an official awards setting carries special significance. A spokesperson for the business said the team was “incredibly honoured” to be recognised in the inaugural awards.

As a family-run First Nations business, everything we do is grounded in cultural integrity, respect, and community,” said Robert Congoo.

“To be acknowledged in this way means so much – not just for our team, but for the Traditional Owners, Elders, young people, and business partners who walk along side us. This recognition highlights the value of cultural leadership in our region”

The launch of the Whitsunday Business Awards adds further meaning to the achievement. Being part of the awards’ first year, they said, reflects a growing regional appreciation for diversity, culture, and community-led business models and signifies a greater acknowledgment of the role First Nations cultural tourism plays in shaping the Whitsundays’ identity.

Yooribaya Cultural Experiences continues to stand out through its commitment to authenticity, cultural responsibility, and community connection.

Beyond workshops and ceremonies, the business delivers cultural education across more than 25 schools, collaborates on environmental and healing initiatives, produces sustainable products, and provides mentoring to organisations seeking respectful cultural engagement

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Whitsunday Life Newspaper is proud to be nominated for two categories at the upcoming Whitsunday Business Awards: Business of the Year and Regional Game Changer.

For the past five years, Whitsunday Life has been dedicated to restoring the community’s free voice in print. The newspaper was born in response to the sudden closure of 14 regional papers. With almost a decade of magazine-publishing experience behind them, the company took on the challenge of launching a new newspaper to fill the void.

“It didn’t feel right that regional communities would lose their local papers,” said owner and publisher, Bec Douthwaite.

“From the outset, we were determined to return a free voice to the community. That’s why every printed paper is free, and all our online content is free as well—there is no paywall.

“A big thank you to all our loyal advertisers, many of whom have been with us since the start. You have made the revival of printed newspapers in our community possible.”

Since launching Mackay and Whitsunday Life in 2020, the publishing company has celebrated remarkable success, including more than 10 state awards—most notably the Best Free Newspaper in Queensland in 2024.

The company has also continued to grow, expanding into new regions after being approached by communities eager to see a printed newspaper return.

“It has been an absolute privilege to help neighbouring communities,” said Editor-in-Chief Rachael Smith.

“I remember fondly when we received a call from the Burdekin Economic Development Committee. They loved what we had achieved in the Whitsundays and asked if we could help bring back local news in their region.

“It was an ambitious and slightly daunting task, but we’re proud to say we’ve been successfully publishing a weekly newspaper in the Burdekin for the past two years.

“In 2024, we received another call—this time from the Mayor of Hinchinbrook, who had seen Burdekin Life and asked if we could do the same for his community.

“By November that year, we had launched, and we have now been delivering a free printed newspaper to Hinchinbrook for a full year.”

The company’s growth continues, with its magazine publications now expanding into Townsville.

“It’s incredible to think this is all being achieved from our little publishing house in Cannonvale. We have certainly grown, but our foundation remains firmly rooted here in the Whitsundays.”

The team has expanded significantly since inception, growing from five staff to more than 20. The central office in Cannonvale employs 10 local staff, while the remaining team works remotely across the regions they serve.

What sets Whitsunday Life and the broader Life Publishing Group apart is the uplifting and positive nature of their publications. While the journalists do not shy away from important issues, the guiding sentiment across all titles is one of optimism.

“You don’t need shock or sensationalism to sell newspapers, or to encourage someone to pick up a free one,” said Rachael Smith.

“We believe good quality, uplifting community stories about local personalities and faces reveal the true heart of a region. That is at the very core of our success.”

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The Whitsunday Life office team. Photo credit: R Jean Photography

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