One In 30 Donate, But One In Three Will Need It

In a startling revelation, only one in 30 Australians donate blood, despite one in three requiring blood products at some point in their lifetime.

To meet the country's growing demand, a blood donation is needed every 18 seconds and Lifeblood requires roughly 33,000 donations every week. With demand on the rise, Australia is calling on its communities to help fill this “life-saving” gap.

Despite the common assumption that most donated blood goes to trauma victims, it's cancer patients and those with chronic illnesses who benefit the most.

Lifeblood spokesperson Gwendolyne Camaret emphasised this, saying, "Thirty four per cent of blood donations go to assist with cancer treatment and blood diseases, while road accidents and trauma only represent two per cent.

“Unfortunately, we are not fully aware of how important blood products are and it’s amazing that one donation can save up to three lives so it’s vital to spread awareness about this growing need.”

Mackay Regional Council has been leading by example, participating in the annual Australian Red Cross Lifeblood Local Government Blood Drive.

So far, the council has reached an impressive 55 donations in 2024, already surpassing last year's total of 42, with several weeks still left to donate. Mayor Greg Williamson is set to make his contribution at Lifeblood’s Mackay Donor Centre on September 3, continuing to inspire others to give back.

"Community spirit runs strong in the Mackay region and in our council," said Mayor Williamson.

“Giving back is something that comes naturally to our staff - it's in our veins.

“Giving blood is quick, easy, and relatively painless…I strongly encourage others to donate, it truly does save lives.”

Gwendolyne praised their dedication, saying, “We know Mackay Regional Council staff are incredibly generous donors, and we’re excited to see their tally climbing.

“Every drop counts.”

Explore Property Mackay is also a strong advocate for blood donations, with their team regularly contributing at the Mackay Donor Centre.
A representative from Explore Property shared, "There’s no greater feeling than knowing our donations can save lives and make a real impact in our community.
“Every donation matters, and together, we can help ensure that hospitals have the blood they need."
As the population increases, so does the demand for blood products. Regular donors are often sidelined by seasonal illnesses, which makes it even more critical for new donors to step up.

“Whether you work for a local government organisation, volunteer, or simply live in the community, your blood donation could save lives,” Gwendolyne added.

“It’s quite painless, it’s just a little prick but it’s life-saving.”

To make an appointment, call 13 14 95 or visit www.donateblood.com.au. Mackay Donor Centre is open Monday to Saturday at 143 Sydney St. The Local Government Blood Drive runs until September 30.

‍

Mayor Greg Williamson’s blood donation at the Mackay Donor Centre with Lifeblood spokesperson Gwendolyne Camaret. Photo supplied

‍