Thursday, May 16, 2024


Mackay and Whitsunday Life

Best of Queensland Experience  

Queensland's tourism industry is celebrating!

91 operators within The Whitsundays have been recognised as Best of Queensland Experiences (BOQEs) for their dedication to bringing the Queensland story to life and consistently delivering an exceptional customer experience, ensuring visitors to the region have unforgettable experiences. 

The program, launched in 2018, is the first of its kind in Australia and aims to elevate Queensland as the top holiday destination by identifying and recognising tourism products that consistently exceed expectations.

Over 2,000 experiences across the state have earned this title. 

Developed with industry partners, the program uses independent criteria to assess operators.

These include positive customer reviews, secure online bookings, active social media presence and industry accreditation.

To be recognised, businesses must achieve a high score across these categories.

Earning a BOQE status allows operators to display an official stamp, making it easier for travellers to identify these top-rated experiences. 

"A BOQE certification empowers our Whitsundays' operators," says Rick Hamilton, CEO of Tourism Whitsundays. "It equips them to deliver exceptional experiences, making every visitor feel like a VIP." 

Contributed with thanks to CEO of Tourism Whitsundays, Rick Hamilton

Rick Hamilton, CEO Tourism Whitsundays, Photo supplied

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