Marketing? You Can Absolutely Learn It!

Marketing isn’t something you’re either “good at” or not. It’s a skill – and like any skill, it can be learned, practiced + improved. If you’re running a small business or juggling a volunteer role in a community group, chances are you’re already doing some form of marketing (look at you go!). Whether it’s posting on socials, updating a website, talking to people about what you do – it all counts, it’s all marketing.

So where do you start?

When it comes to doing your own marketing, you can still be strategic (and therefore, less time wasted!). Here’s a simple approach we recommend to get you heading in the right direction:

Pick a clear goal > What do you want your marketing to do? More sales? More sign-ups? More sizable audience? Focus on one thing to begin with – and go after that, then hit the next goal on your list.

Know who you’re trying to reach > What matters to them? Where do they spend time? What would make them stop + take notice? Easy place to start – ask someone you know who is in your target market (hell, ask a whole bunch – if you can!).

Choose two > You don’t need to be everywhere. Start with 1–2 platforms to focus on to start – say Facebook + email – and get those happening consistently before you tackle the next ones.

Feel the rhythm > You don’t need to post to socials every day or send an email every week. A simple fortnightly or weekly pattern can be enough to stay visible + build connection. Before you start telling me that won’t work – how about you actually just try it, and then we can talk 😉

Try, tweak, try again > Have a go + see what works – you’ll never find out what does (and doesn’t) work otherwise. That’s how you get better – a adjust as you go + learn along the way, just like the rest of us (for reals!!).

Bottom line

You don’t need special skills or a big team to get started. A bit of focus + a willingness to give it a go can take you a long arse way – I promise. If you want to hear more from us, head to our website + sign up for Wild Oats – all kinds of hot tips coming at you every Friday >> www.rebelnation.com.au.

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